ENTERPRISE WEB DESIGN

REDESIGNING A WEB PAGE AT USAA

USAA is a mission-driven financial services company providing insurance and banking products exclusively to members of the military, veterans, and their families.

At the time, the P&C insurance team wanted to modernize existing legacy pages and RV Insurance was one of the first projects I led after transferring to the team. I had about a month to deliver pixel-perfect comps that aligned the goals of design, SEO, business, product, legal, and content teams.

PROJECT TYPE:

Accessibility, Content Strategy, Data Analysis, User Research, Visual Design

PROJECT ROLE:

Project Lead

UX/UI Designer

CASE STUDY

RV INSURANCE

Although a seemingly simple assignment, redesigning a web page, we used it as an opportunity to introduce insight-driven decision-making to the P&C insurance team. We utilized a variety of programs and design strategies to increase our natural search ranking and customer satisfaction rates, which ultimately led to a more educational, engaging, and elegant experience for our users.

In the end, by collaborating with our business partners early and often, we earned a seamless buy-in from our stakeholders, resulting in a long-lasting and customer-focused relationship for the storefront team.